Marketing Snail Mail Vs E-mail

It was not too long ago that most people had no internet leave alone e-mail address. But internet brought in a new era that is full of unlimited information. Internet gave birth to electronic mail popularly known as e-mail. E-mail opened new avenues to the world of communication. In the beginning e-mail was only used … Continue reading Marketing Snail Mail Vs E-mail

It was not too long ago that most people had no internet leave alone e-mail address. But internet brought in a new era that is full of unlimited information. Internet gave birth to electronic mail popularly known as e-mail. E-mail opened new avenues to the world of communication. In the beginning e-mail was only used as another means of communicating with other people for personal or business related matters. Now people of every age group have an e-mail address. But, since past few years its potential for marketing has been exploited to its maximum both in good and as well as bad manner. At the same time who can disregard the services of direct mail which has been operating since nearly two centuries? It is still the preferred method of communication for many people.

E-mail is the cheapest method of communicating available as of this date. The advantage with email is that you can send email to many people at the same time just with the click of a mouse where as in the case of direct mails one has to go through putting letters in envelopes for each and every person, make different address labels, mail it and also have to bear the cost of mailing. Time is money and e-mail marketing saves a lot of time.

While e-mail marketing might look easy but if you compare the net result the story is totally different. When you are marketing through e-mail you go to make sure that you are e-mailing the right person otherwise the e-mail would end up going to junk folder. Also you got to be careful that you dont miss the subject or the body of the e-mail otherwise the net result would be same. In this age of spamming, spammers use variety of subjects, so you have to put the subject keeping in mind that it wouldnt send your e-mail to the spam folder again. In contract the direct mail gets a better treatment. Studies show that direct mail is more efficient and has better success than e-mail. First, it is not as easy to block direct mail as junk e-mail and secondly the process of blocking mails itself is not automated like e-mail. The other reason why people hate e-mail marketing is due to constant bombarding of e-mails from spammers and illegal marketers from Nigerian money scams to porn to online prescription drugs to stock quotes to what not. In addition to that, you also get promotional offers from big companies and who can ignore phishing these days. Due to all these people have developed a negative perception about e-mail marketing and they simply delete or spam the e-mail if they do not identify it as their regular e-mail. In contrast direct mail is seen with respect and people pick their mail as a daily routine and open them with a priority.

Direct mail has a personal feel attached to it, one of the reasons why people prefer mail greetings over an electronic greeting. It takes time to personalize a direct mail where as an e-mail is instant and the fate of e-mail is also instant i.e. immediate deletion. Researchers are constantly puzzled by the mystery surrounding why people are so enthusiastic about direct mail. But no worries this only good news for the marketers that they have something in their tool kit that works. So marketers have the mailing list of potential customers handy and send some nicely composed letters to them about your company and its products.

Snail mail has a potential of going through the hands of gatekeepers and administrative assistants before actually going to their boss which can end up being thrown in trash. The survival chances are rare unless its subject is business oriented and has some important information. But e-mail wins in this regard, as it reaches directly the person to which it is intended to go, after that its fate is left to the person whether to read or send it to spam folder.

A more scientific explanation of why direct mail is dearer to people than e-mail is the sensory perception of people. A direct mail uses three of the four senses of a person i.e. visual, verbal, listening and touching where as e-mail does not use sense of listening and touching. But this can be achieved by adding appealing graphics, text reading ability and streaming audio to the e-mail.

The statistics show that direct mail has not died and in fact the volume has grown by leaps and bounds in past few decades. A typical example is the fact that we receive more magazines, journals, mails from universities, DVDs etc. than we used to receive few years ago. This leaves the marketers with a dilemma about which method to use. The answer is simple, use email to contact only those people who you know and use direct mail for the people who dont know you.

Find Your Laptop Drivers Easily!

Many people, especially beginners, struggle in finding drivers for their laptops. In this article, I will illustrate two ways to help you find your laptop drivers quickly, and easily.

The first method we will consider is to visit a company’s website, and attempt to find a ‘Drivers’ or ‘downloads’ link. If a similar link is not immediately apparent, look for a search box. Most laptop companies have a search box somewhere on the homepage of their website. Type the model number of your laptop into the search box and click search. Typically, you will be sent to an overview of the model you have entered. Look for ‘Downloads’ or ‘Drivers’ links. Hopefully, if this link is available, you can follow it to find the necessary drivers for your laptop.

For example, say you have a Dell Latitude D600 laptop, for which you wish to locate updated drivers. The first step is to visit Dell’s website. From the first page, click on the ‘Drivers and Downloads’ section.

For example, if we wished to find the sound card for a Dell Latitude D600 laptop, we could go to Google. We would enter either of the following queries:

-“Download Dell Latitude D600 soundcard Drivers”
-“soundcard driver for Dell Latitude D600”

The driver download page for you laptop should appear near the top of the results returned by Google. Follow the link to the driver page, and proceed to download the drivers you need. These two methods should make it easy to locate the drivers you need for your laptop. Good Luck!

10 Benefits Of Bluetooth

Below, are 10 benefits and reasons to use Bluetooth
technology.

1. Wireless
As you probably already know, there are many benefits
and advantages to using wireless devices. Along with
improving safety as a result of eliminating wires
you don’t need, wireless also offers you plenty of
other advantages. When traveling with your laptop
or other wireless devices, you’ll no longer have to
worry about bringing connection cables.

2. Bluetooth is actually inexpensive
The technology of Bluetooth is cheap for companies
to implement, which results in lower costs for the
company. These savings are then passed from the
company on to you.

3. Bluetooth is automatic
Bluetooth doesn’t have you set up a connection or
push any buttons. When two or more devices enter
a range of up to 30 feet of each other, they will
automatically begin to communicate without you
having to do anything.

4. Standardized protocol
Bluetooth is standardized wireless, meaning that
a high level of compatibility among devices is
guaranteed. Bluetooth will connect devices to
each other, even if they aren’t the same model.

5. Low interference
Bluetooth devices almost always avoid interference
from other wireless devices. Bluetooth uses a
technique known as frequency hopping, and also
low power wireless signals.

6. Low energy consumption
As a result of Bluetooth using low power signals,
the technology requires very little energy and will
use less battery or electrical power as a result.
This is an excellent benefit for mobile devices,
as Bluetooth won’t drain the battery.

7. Sharing voice and data
The standard for Bluetooth will allow compatible
devices to share data and voice communications.
This is great for mobile phones and headsets, as
Bluetooth simplifies driving and talking on your
cell phone.

8. Instant PAN (Personal Area Network)
You can connect up to seven Bluetooth devices to
each other within a range of up to 30 feet, forming
a piconet or PAN. For a single room, you can
also set up multiple piconets.

9. Upgradeable
Upgradeable is the standard for Bluetooth. There
are newer versions of Bluetooth in the works,
which offer many new advantages and backward
compatible with older versions.

10. The technology stays
Bluetooth technology is a world wide, universal
wireless standard. With it being as popular as
it is, you can count on it being around for years
to come. As more and more devices start to use
Bluetooth technology, more manufacturers will be
eager to make their products compatible. A chain
reaction will occur, making Bluetooth the standard
for cutting edge wireless.

Sports Betting Tips: How To Bet On Sports Successfully

Sports betting is one of the most exciting types of gambling. The suspense, the tension, the great satisfaction when it turns out that you have made the correct prediction, not to mention the added bonus of winning cash money Even if you are not a particular sports fan, betting on sports certainly adds an interest in sports.

There is more than one way to bet on sports. You can choose between flying to Vegas and placing a bet at one of the flashy casino sportsbook while watching sports on big plasma screens, staying at home and wagering at one of the thousands of online sportsbooks available on the net, at your neighborhood bookie, your office pool Wherever you choose to wager, here are some useful sports betting tips.

Sports betting is a game of skill, which takes years of learning and practicing to master and still, even professional gamblers who make their living from betting on sports, lose. It basically means two things: first, intuition and luck are great benefits in sports betting as in other types of gambling, but if you rely exclusively on them, you are doomed to lose lots of money. Second, restrain your expectations and try to have fun.

In sports betting, as in most types of gambling, the advantage is not on your side. However, the knowledgeable bettor has better odds of enjoying a successful sports betting experience than the spontaneous gambler who places a bet following his gut feeling and wishful thinking. Therefore, do your homework and make sure you understand the basics of sports betting.

Learn everything you can about the odds, the type of sports, the teams or players who take part in the match you are betting on. All the information you are seeking is available online within a mouse click distance, so there is no reason to be lazy about it.

If you are betting online, choose only reputable online sportsbooks that have been around for at least a year, are licensed, regulated and members of a gambling association, so if you will not be paid on time, or at all, at least you would have an address for your complaints.

Limit yourself to a small selection of games to wager on. The more games you pick the lower the chances of stepping out as winner.

While you choose, make sure that you know why you making your specific decision. Again, giving full trust to your intuition and or your emotion as a sports fan is the best strategy to empty your bankroll.
If you cannot help but wagering on your favorite team regardless to the odds and to the basic common sense, at least make it minimal: place small amount of money so you would still be able to have fun watching the game.

If, God forbid, you lose, do not be tempted to bet more or you will end up in an endless circle of chasing your bets. Trust me; you do not want to go there.

If you win big time, do not invest your entire winning on betting at once. It will be wiser and more responsible to be satisfied with betting only a certain portion of your winning.

Remember, proportion is a key word. Taking everything in proportion, including when winning, losing your money and or watching your favorite team lose, is the best strategy to minimize the financial and emotional damage.
and do not forget to have fun!